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| Strategic thinking of standardization of traditional Chinese medicine based on SWOT analysis |
| Hits 1881 Download times 2599 Received:September 19, 2011 |
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| DOI
10.11656/j.issn.1673-9043.2011.04.02 |
| Key Words
traditional Chinese medicine;standardization strategy;SWOT analysis |
| Author Name | Affiliation | | ZHAO Xue | Institute of Acupuncture and Moxibustion, Tianjin University of TCM, Pilot Construction Unit of Acupuncture and Moxibustion Standardization of Research Center of SATCM, Tianjin 300193, China | | CHEN Ze-lin | Institute of Acupuncture and Moxibustion, Tianjin University of TCM, Pilot Construction Unit of Acupuncture and Moxibustion Standardization of Research Center of SATCM, Tianjin 300193, China | | GUO Yi | Institute of Acupuncture and Moxibustion, Tianjin University of TCM, Pilot Construction Unit of Acupuncture and Moxibustion Standardization of Research Center of SATCM, Tianjin 300193, China |
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| Abstract
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| SWOT analysis is the commonly used method for the strategic management and the decision making.This paper used SWOT analysis to analyze and assess the internal resources and external environment of current standardization of TCM,sum up the achievements and shortcomings of the standardization of TCM during the "Eleventh Five-Year" period,and propose three issues of concern:scientific research,talent training and strategic cooperation. |
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